LOLA — Organic Feminine Care

brand, project, web design


Founded in 2015, Lola has been supplying women with organic, all natural feminine products available as a subscription service. Over 6 months, our team of 2 designers and 2 developers were able to completely re-platform their application, launch a full redesign, initialize systematic A/B testing strategies and experiments, and launch a full new product vertical. These changes also included systemic analytics and optimizations that improved conversion and retention by as much as 20%. During my time with Lola, we were able to grow their digital product team and facilitate their acquisition of a Digital Director as well as the creation of their internal design team.